One of my clients markets a program called Easy Mail. The short definition is that it is a total correspondence center. One function of the program is to print great looking envelopes. Here is a partial list of phases used to find the site.
- print envelopes
- printing envelopes web tv
- print AND envelopes
- envelop printing software
- envelopes AND print AND address
- envelope print free download windows
- how do you print envelopes
- how do i print on envelopes?
- envelopes AND print AND address
- ENVELOPE ADDRESS PRINTING addresses making envelopes
Consider the words used most often: print, envelope, and address. Other important words for this product are: software, download, and mailing.
The above is only part of a longer list. From the whole of it, another twenty important words can be identified. Further, a similar list can be generated for printing labels, correspondence (editing), mail-merge (personalized mailing), emailing, faxing, and mail list management.
Suddenly there are over a hundred words on my list. And several hundred phrases. In a world of unlimited time and/or dollars, one could put together a sufficient number of entry pages that would rank pretty well for many words and phrases in the set.
( A Side Note : To me an entry page is one featuring a keyword or two in the title, meta statements, and page. However the page content is written strictly for my visitors, or it is not written at all.)
But both time and dollars are limited. It takes time to build an entry page or dollars to pay someone else to do so. Pick a keyword that will seldom be entered, and you have wasted your efforts.
To complicate matters, all we know for certain is that these words and phrases have been used. We can say phrases at the top of the list were most commonly entered, and thus are more likely candidates for future searches. But we can not be certain any will ever be used again. Overture can help in this. Click here to visit.
On the above page, enter a keyword or phrase you are thinking about. The number of times it was entered last month is reported. And suggestions of related phrases are offered. This tool was a big help in selecting the best phrases from the large set of possibilities for Easy Mail. For example, it was clear that Print Envelopes and Print Labels were common entries, but with small counts, which meant we could compete effectively.
