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The Importance of Keywords and Search Terms

Search terms are the words and phrases that people type into the search forms of search engines. Keywords and keyphrases are the words on your site that match these search terms.

Before you do any type of search engine marketing, you have to understand your target audience and know the search terms they are using. Once you know the search terms being used, these can be included in the content of your Web site as keywords and keyphrases.

Your keywords and keyphrases will also be used if you plan to promote your site with pay per click or keyword based pay per impression advertising.

To learn more about Keywords and Search Terms:

Recommended Articles:

Search Engine Optimization Basics Part 1 - Keywords - In the same way traditional advertising agencies survey their demographic audience, search engine marketers must ensure that their SEO campaign targets the correct keywords or search phrases.

Selecting and Evaluating Keyphrases for Search Engine Marketing - Keyphrases (those phrases that potential customers are using to find products or services on search engines) are the building block of any search engine marketing strategy. It is essential that they are chosen carefully, or else the remainder of the campaign, no matter how effective the implementation, will likely be in vain.

Check the Article Archives:

More Articles About Keywords and Search Terms - Check the Search Engine News Archives for articles about Keywords and Search Terms. The articles are arranged by date with the newest articles first. This will allow you to get the most up to date information and then do further research on older articles.

Keyword density vs user friendly - "The key is in hiring a professional copywriter. SEOs need to get away from trying to write copy for their clients unless they actually are a professional copywriter."

Help with Google Ranking - "If you're not ranking high for a one-word keyword, it's not because you're doing anything wrong, it's just that it's nearly impossible to do so. Plus, believe it or not, those types of keywords usually don't convert the visitors into buyers".

Search Term Lists

These sites provide lists of the top search terms used on the search engines. These are not intended to help you find keywords and keyphrases specifically for your site. These lists are useful for looking for general trends.

Top 500 Keywords Of The Week
This week's list of the top 500 most frequently searched keywords used on search engines.

Lycos 50
Lists the 50 most popular user searches for the week.

Shows the search terms people are using on the German search engine Fireball.

Ask Jeeves Peek Through the Keyhole
Shows the questions that people are asking at Ask Jeeves. - Search Spy
Shows what other people are searching for on

Provides real-time display of searches being performed on MetaCrawler. Provides both filtered and unfiltered versions.

Yahoo! Buzz Index
Find out what people are searching for at Yahoo! Subjects are ranked according to a buzz score which is based on the percentage of users searching for that subject on a given day

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